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Search results for “Google Hotel Ads”
Executing on a marketing plan – hello, TV
04/26/2016
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9:06:29 AM
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Very few online travel companies can try and compete with the likes of Expedia Inc and the Priceline Group in ad-spending power and brands such as Secret Escapes have found some old school marketing tactics have worked out extremely well.
Five tech metrics for hotel distribution that shouldn’t be overlooked
04/18/2016
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3:42:59 PM
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It’s widely understood that hotel distribution is technology-intensive. Decision makers need data translated into actionable insights and identify unnecessary operational blockages or business revenue leakages.
Expedia Chair Barry Diller: artificial intelligence will be travel’s next big thing
04/11/2016
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9:33:46 AM
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Although this year won’t be the year of artificial intelligence and artificial intelligence applications to personalize services are appearing at a modest pace, Barry Diller, the chairman of both Expedia, argued that there won’t be a single next big thing but there will be several tracks, including mobile, machine learning, artificial intelligence and big data.
Enterprise mobility adoption is travel’s unsung opportunity
04/08/2016
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9:36:38 AM
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PwC’s 18th Annual Global CEO Survey notes that 81% of CEOs think mobile technologies are strategically important for their business. However, due to lack of mobile strategy, not many travel companies are building more mobile apps for their employees.
Three principles for hotels wanting to boost direct bookings
04/11/2016
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1:56:17 PM
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When improving direct booking, hotels could treat different kinds of traffic in different ways, carrying copy and branding initiatives all the way through the booking process and spliting your audience, see what really does work best, and use those learnings for the next campaign you launch.
Expedia’s new bidding model: Some hotel experts remain skeptical
03/04/2016
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6:45:44 PM
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Expedia Inc’s Accelerator program could allow hoteliers to — for a fee — bump up their visibility to a top page in a consumer’s search; however, most hotel experts were skeptical about whether this service would gain much traction.
What Trivago taking 52.3% of Base7Booking implies for hotel tech
03/02/2016
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6:48:18 PM
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Trivago, the Expedia Inc-affiliated metasearch brand, officially said today that it has taken a majority investment in a Swiss startup, Base7Booking, which offers a cloud-based property management system (PMS) for hotels.With the fresh funding, it is hiring for development, sales, and multi-lingual customer sales support.
A Priceline acquisition of TripAdvisor makes sense in a year of transition
03/30/2016
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4:47:18 PM
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It was rumored that Priceline with its $63 billion market cap may consider acquiring TripAdvisor valued at $9 billion
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